June 28, 2023
In Novu, we have both short terms win and long ones.
We produce content every week (even twice a week), but should we wait one year for SEO? I don't think so.
We wanted to get contributors fast, not just because we wish to, but to improve our product; we must learn from data.
So we thought, how can we get that amount of traffic quickly?
Have you ever seen those viral tweets and posts over the internet that gets so many eyes? I wanted that.
But let's face it, I never tweet, I never write and post, there is almost like 0 chance I could do something like that, and even if I could somehow, how do I keep doing it?
I have realized that the best way to do it is to find a good platform that it's easier to become trending on there.
And I have found DEV.to.
DEV.to is a social media for articles for programmers.
Over my time at Novu, I have perfected my content writing skills and reached the top of the trending feed on DEV.to every week.
I never posted about Novu - well, at least not directly.
I have always posted about what developers like - coding and technical use cases (not "How to use WebSockets" but "How to build a chat with WebSockets and React").
Once I have released the article, I usually try to bring more traffic from Reddit and our discord channel.
Now here is the thing, if the article is not about you but your world, for example, in our case, notifications, then it's not self-promotion when you post it on Reddit.