September 9, 2023
I have been to over 20 calls.
Many people asked me: What platform should I post on?
I think that’s a valid question but the wrong question to ask.
The real question is: What platform should I launch on?
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If you are in tech and want to grow your product, you need a blog that can be good for:
Motivated developers who wish to learn more about you.
Developers who are doing research about a problem and want to find a solution (SEO).
I don’t like to discuss other benefits, such as credibility and education, that can be for another post.
Now that we have established the importance of a blog, why would you want to use an external blog for your content?
People are not aware that they have a problem. (Product without market dominator, such as Novu).
SEO has a meager amount of traffic, and the competition is stiff.
You don’t have enough time to wait for long-term channels.
You can use external blogs. They have a lot of mixed visitors who scour their platform daily and might be interested in what you offer.
Those platforms work in the “marketplace” mode, where they promote interesting and trending articles.
Nothing stops you from posting your article on your website blog and then posting your articles to all the other platforms with a canonical link back to your website. I used a freelancer on Upwork for a few dollars to post my articles on DEV, Hashnode, Hacknoon, and Medium whenever I have a new article.
And for the question, “What platform should I post on?” The answer is: all of them.
As I mentioned, the biggest question is, “What platform should I launch on?”
When you launch something, you send every possible traffic you currently have: Social Media, Newsletter, etc. to the platform of your choice. Your main goal is that the platform will reward you with the traffic you send. Here are my thoughts about the different platforms:
Medium is a generalized platform, and it has the most significant amount of audience for developers. If you managed to trend on Medium, you might get tens of thousands of developers reading your content. But it’s hard.
If you are starting, here is what I would do:
Ariel has the most extensive Udemy course about NestJS. When he has a NestJS-related article, he sends people to the article on Medium and gets thousands of likes. And you can do the same with different traffic sources you have.
Once you have a vast audience, you can feel comfortable to launch on Medium.
DEV is my favorite platform to launch; getting your article trending there requires meager traffic. Their algorithm is still young, so you can quickly bring enough traffic and likes to the platform to be on the top feed.
I had articles there reaching 100k views with a minimal amount of marketing.
I feel like the platform has started getting less traffic than in the past.
It’s good enough for now, but let’s see what happens next year.
I am a big advocate for DEV, and my blog contains many tricks to get your articles trending there.
Hashnode is an interesting platform. It’s a blog that consists of many blogs. And on the main, there is a “Featured” section for trending articles.
I think DEV made a better approach since when I go to somebody's article on DEV, I stay on the DEV website so that I might be exposed to other people's articles. On Hashnode, you remain in the personal blog, so the traffic is not circulating. As a result, I feel that Hashnode has much less traffic than DEV.
I was featured on Hashnode multiple times and got little traffic.
What I do feel is that
They get new features rapidly outside compared to DEV
The owner of the platforms is very active daily there and helps articles out.
I think there will be a significant change there in the coming years.
Hackernoon it’s the weirdest platform of all of them in terms of design. You can post articles. You have to “Submit” them. They also charge companies to post. I had one piece there, and the results were “meh” compared to posting on DEV. The platform itself is super complicated, and the UX is awful. I don’t even post there regularly.
I might lack information about this platform as I am not motivated to explore it deeply. Do you think you know better what to do with it? Let me know.
Post your article on your marketing website blog.
Post the article on all the external platforms. If you feel it’s too much work, hire a freelancer to copy it.
Focus your attention and launch on DEV.
Grow your audience over time on Medium, and when the time is right, change your launch to Medium.
I hope this was helpful to you!
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