from 3k stars to 14k in 3 months

Hi there 🙂 

It’s been a while. I have been focusing a lot on Postiz and neglected Gitroom, but it has been a super productive 3 months with tons of value for you!

1. Product Hunt 1st of the day/week/month

I launched Postiz on product hunt and dominated the launch; from the first hour, the places got fixed, and I maintained 1st position without going down. That resulted in around 1k MRR and being featured in tens of newsletters—practical tips on how I did that.

• I created a viral video to push the launch, which was very different from what people usually do.

• I created one X post and one LinkedIn post featuring the.

• I paid some 100k+ creators to repost the post on X, can’t say it did much.

• I used Tal Borenstein, Slackline it’s a tool to automate Slack groups and send messages to everybody in the group, main group I used: AppSumo, SuperPath, GrowthMentor, BeeHiiv, growmance, Product School, MicroConf and a few more.

• I timed my open-source launch simultaneously—more info in the next section.

I still receive tons of upvotes today. If you check the top launches of the year, you can see me there.

2. Multiple open-source launches every 2-3 weeks

Since Postiz is not a dev tool but a self-hosted tool, I always play the two sides of marketing: developers / just b2b.

Around every 2 weeks, I publish a change log on /r/selfhosted on Reddit, and it gets tons of views. I make sure there are good features inside, not just bug fixes (it’s more manageable in a full stack app)

You can check some of my Reddit posts to get inspiration here, here, and here.

PRO TIP: To increase visibility, get some friends to help you with a few upvotes after you launch. You can also use the Gitroom or launch any channel on Discord.

Dev.to is still a major player in traffic. I launched the stupidest article in the world, and it got me trending on GitHub, got to replicate the same article a few more times, and it didn’t work.

3. Trending during the Product Hunt launch

I tried to set up the Product Hunt launch with a big open-source launch and on the main README.md I put to upvote Postiz on Product Hunt.

I am unsure how many upvotes it brought, but I believe it was closed to 30.

Over time, I tried to change the CTA in my GitHub; it’s my affiliate - 30% commission for Postiz every month forever.

I recommend everybody to add affiliate to their software even if it’s a devtool here is why:

• People will write more articles for you that can bring you more backlinks and conversions.

• People now know that the decision phase is much longer for developers than for normal B2B, so just set the length of the affiliate cookies to be very long. If somebody is doing research and this article is the first touch point, they will eventually get the affiliate.

PRO TIP: don’t just send people to register the affiliate. Create a landing page that explains about the affiliate and how it can convert (same as I just wrote in the bullets)

4. Devfest

DevFest was a big boost for stars; it encouraged people to complete different missions for stars. Overall - it's good for credibility, but it’s not “real” customers.

We did go trending on GitHub and got around 4000 stars for each of the sponsors. Overall, it was a really great success.

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I hope I can keep on giving you value every week 🙂 

See you next time ❤️