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Nevo David

Marketing vs. Growth in open-source

December 9, 2023

Nevo David

Hi everyone!
Some of you have already seen this on Social media.
I have decided to leave Novu to be able to go full-time on Gitroom.
I am on a mission to help as many open-source founders and maintainers as possible. 🚀

A while back, I talked with Omer - former Head of Product of Novu, and today, leading retention and engagement growth for eToro

We have talked about some interesting topics:

  • Marketing vs. Growth and why early stage companies should focus on Growth.

  • Why would you launch something, and how do you know it’s successful

  • How to choose the platform to launch on

  • How come Novu has almost no followers on Social media but still has 31k stars?

  • Difference between marketing to engineers and other b2b-based companies.

I had a lot of fun. Feel free to watch it here (Subscribe if you can 😉):

Hockey sticks graphs

I have been working with two companies to increase their visibility and attract more people. We have had two good super launch weeks.
Our aim?
Become trending over GitHub.
Let’s break them down.


Taipy is an open-source Python library for easy, end-to-end application development, featuring what-if analyses, brilliant pipeline execution, built-in scheduling, and deployment tools.

We climbed from around 500 stars to almost 2,000 stars in one week.

All that in one WEEK.
Now, let's do it every week 😉


Copilotkit has two products: in-app chatbots and AI-enabled Textareas.

We haven’t finished the launch.
We climbed from around 400 stars to 1.4k and will probably finish with 2k stars.

Things will slow down until Christmas, but we are ready to rock n’ roll.

Do you need help?

I am happy to help any founder/maintainer to find their growth.

  • Get more stars

  • Get more contributors

  • Get more visibility

  • Get more customers

Schedule a free meeting with me here.

I might give you some “aha!” moments. Who knows 🙇🏻‍♂️

See you next week!p