July 7, 2023
I have never understood influencer marketing before - especially not for tech.
Why in the world a developer be influenced by anything to buy something? (emotional purchase).
Well, the answer is - it’s complicated.
I will mostly talk about Twitter, but you can reflect on it on social media.
There is a bunch of influencers for tech that address different kinds of audiences.
But for me, I see mainly two types (that you can use):
Sophisticated personas - will attract both juniors and seniors
Scale personas - will attract mostly children.
So excited about the rise of the notifications infrastructure space (+ open source 🔥)
— Guillermo Rauch (@rauchg)
Aug 9, 2022
When they tweet about you - you will get many users driving to your website. Furthermore, you will attract big companies - credibility is the key here.
The main problem here is that you can’t pay them - probably will not even be able to reach them (trust me, I have tried.)
But I have realized they will tweet about your website if you use their technology and promote their agendas.
My website is not in NextJS
You don’t have to build your website with NextJS. You can make a side project with Next.JS that is a “by-product” of your website.
They even like to promote that kind of project better than a company website (make sure you leave the “Vercel” in the domain)
LLM streaming via RSC (via @max_leiter)
No `fetch` or extra roundtrips.
— Guillermo Rauch (@rauchg)
Jun 29, 2023
Chat with Hacker News in real-time using natural language.
It's fully open-source and built with:
◆ @OpenAI's new Functions Calling feature
◆ @vercel AI SDK
◆ @hackernews API
— Steven Tey (@steventey)
Jun 25, 2023
Let’s move on to something you can control
I have been working with many scale personas.
Those are personas that have grown their account with tricks such as “Twitter Thread,” “Listicles” - and a lot of ChatGPT lately 😅
We are living in the ChatGPT/Bard era.
AI tools to reduce work hours:
Usually, those kinds of personas have a very high engagement - they have learned the Twitter algorithm and constantly adapt to it.
They tend to attract many juniors and non-code accounts.
THEY RARELY CONVERT ANY USER IN DIRECT MARKETING
But they are still instrumental. Here is how we have used them for Novu.
We promoted Hackathons when the main goal was to get Demos.
We asked them for a star on GitHub to become trending - we got thousands of stars from one tweet.
We sent their audience to our “Growth” articles for more views and engagement.
ChatGPT is fantastic.
But the true gold mine for developers is GitHub.
4 amazing GitHub repos:
1. Novu →
Open-source notification infrastructure
2. The art of command line →
Learn command line
3. Hover →… twitter.com/i/web/status/1…
— Pratham (@Prathkum)
Mar 22, 2023
Let me describe a typical week of becoming trending on GitHub.
We released an article on DEV.to with a call to action to give us a star
We sent traffic from Reddit to DEV.to to make the article trending on the platform.
We waited two days to become trending.
We used an influencer to write about Novu and get stars.
Now we have stars from at least two traffic sources.
We become trending on GitHub.
I recommend using an influencer between 1-2 times as you will see fewer stars each time (since most of their audience) will be exposed to it.
Their price vary (and are highly negotiable) between $100 to £500
Do you want to be connected with some of those influencers? Just reply to this email.
Are you an influencer that wants to get customers? I have a high demand from various companies. Just reply to this email.
Until Next time!n